Author: Samuel Lewis

Journalist, analyst and practitioner covering New Zealand online gambling for 10+ years.

The psychology of countdown headlines to December

Deadlines sell clicks. I refuse to escalate anxiety for traffic. I’ve covered gambling products as a journalist and analyst for more than…

Send the minimum clean set. Extra pages create delay, not trust. I’ve covered gambling products as a journalist and analyst for more…

“NZ-friendly” was always a marketing patch over a structural gap: players wanted local banking cues and English support while the legal frame…

More documents mean more breach surface. Questions I ask operators. I’ve covered gambling products as a journalist and analyst for more than…

Moderation quality becomes a consumer issue overnight. I’ve covered gambling products as a journalist and analyst for more than ten years, and…

Class 4 history colours public mood. Why online feels different. I’ve covered gambling products as a journalist and analyst for more than…

Compliance language can be costume. Signals I still trust. I’ve covered gambling products as a journalist and analyst for more than ten…

Full operation expected 2027. Patience protects players more than FOMO. I’ve covered gambling products as a journalist and analyst for more than…

Opaque bonuses and soft KYC will shrink. Adaptation notes. I’ve covered gambling products as a journalist and analyst for more than ten…

When public ads stop, unmoderated chats get louder. That shift is a consumer-risk story. I’ve covered gambling products as a journalist and…