Author: Samuel Lewis
Journalist, analyst and practitioner covering New Zealand online gambling for 10+ years.
Scarcity marketing is already loud. My pre-deposit list. I’ve covered gambling products as a journalist and analyst for more than ten years,…
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Expressions of interest opened 17 July and close 14 August 2026. A calm walkthrough for players, not applicants. I’ve covered gambling products…
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Audio is not flavour—it’s retention design. I’ve covered gambling products as a journalist and analyst for more than ten years, and I…
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Post-feature droughts are normal. Expectations management. I’ve covered gambling products as a journalist and analyst for more than ten years, and I…
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UI density creates errors. I force landscape when stakes rise. I’ve covered gambling products as a journalist and analyst for more than…
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Commission is a mechanic, not a fee you can ignore. I’ve covered gambling products as a journalist and analyst for more than…
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Limited licences invite FOMO marketing. I read scarcity as a warning light, not a cue to deposit. I’ve covered gambling products as…
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Jackpots are entertainment with a steeper curve. I’ve covered gambling products as a journalist and analyst for more than ten years, and…
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Evidence beats memory when chats stall. I’ve covered gambling products as a journalist and analyst for more than ten years, and I…
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Contribution tables are where brochure generosity goes to die. A decade of reviewing wagering terms taught me to read the weighting grid…
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